Many feel this has gone too far.
Koreaboo
48 minutes ago
Recently, LE SSERAFIM dropped a “BOOMPALA” challenge on multiple social media platforms, triggering major backlash.
In the video, the two dogs are dancing to the song with the members watching in the back.
🐶🙏 𝐁𝐎𝐎𝐌𝐏𝐀𝐋𝐀
▪️ https://t.co/vwzb7uDjxI
▪️ https://t.co/ufHui0wljF
▪️ https://t.co/8nBdp3q7AJ#LE_SSERAFIM #르세라핌#PUREFLOW_pt1#BOOMPALA pic.twitter.com/b2K11BW4n5
— LE SSERAFIM (@le_sserafim) June 7, 2026
However, with the recent controversy surrounding the use of AI in the K-Pop industry, the video was met with a negative response online.
using ai dogs to promote your song this is a whole new low just let the song tank atp https://t.co/XHqmTM6K7p
— dustín 🖤 (@donotstin) June 7, 2026
they want this song to be a moment so bad but it’s not gonna work and all this ai is the biggest ick https://t.co/uPLwwOYglc
— niza (@coloredseung) June 7, 2026
10 gallons of precious water to see some rat ass ai dogs do the boompala! yay! https://t.co/taqdL60FiL
— lily 𐙚⋆⊹ (@gumangguo) June 7, 2026
Others even claimed that they used AI to create two dogs that had passed away.
Using Ai to make 2 dead dogs dance to your shit song for promotion is sick https://t.co/GAU10eQsLt
— jia 🙁 (@kebabjiaa) June 8, 2026
Fans reportedly claimed that the AI-generated dogs were ILLIT Minju‘s dog Ddungi and BTS V‘s dog, Yeontan.
everyone focusing on the use of ai when this shit is way creepier than that https://t.co/aEVR7K1cND pic.twitter.com/wxwEVvJBQH
— al 🧸🦦🐶🐱🐹 (@minjigongjunim1) June 8, 2026
Meanwhile, Netizens expressed a divided response to the claims.